A SOT Advisory series

Y'All Street Steve

The DFW finance, banking, fintech, and jobs pulse — AI, stablecoins, and the Northeast corridor.

Episode hub and living dashboard of banks, fintechs, jobs, AI, and stablecoins across DFW — with emphasis on McKinney, Frisco, Plano, Prosper, and Allen. 34 firms tracked.

Job market Live dashboard Latest episode

Companies tracked

Northeast DFW share

38%

Job-market signals

Last updated

Aug 25, 2026

Week of Aug 18–25, 2026

This week’s moves

Open full dashboard

01
Aug 18, 2026
TXSE posts its first primary listings
The Texas Stock Exchange drew its first primary listings from a Y'All Street neighbor — a Texas Capital product — weeks after going live in Dallas.
Dallas Morning News
02
Aug 20, 2026
Morgan Stanley’s Dallas campus plan firms up
Fountain Place first (≈1,500 jobs), then a planned Uptown tower at 2401 McKinney Ave. National copy this week treated it as the next large-cap ‘Y’All Street’ flag after Goldman.
New York Post
03
Aug 11, 2026
MoneyGram brings ramps to Solana
The Dallas payments HQ said it is extending on/off ramps to Solana — digital-asset rails from a hometown name, not a coastal crypto shop.
MoneyGram
04
Aug 4, 2026
National press tests the Y'All Street thesis
NPR asked whether Texas can take Wall Street's crown. The piece centers Goldman’s NorthEnd campus, the exchange race, and DFW’s broader HQ boom.
NPR
05
Jul 15, 2026
Toyota Financial Services occupies new Frisco tower
TFS began occupying a new 242,000 sq ft, seven-story building on the Toyota North America campus — seating 1,000+ — with full occupancy expected this fall.
Toyota Pressroom

Labor shed

Where the finance jobs sit

Job market

Seats follow campuses. Goldman, Schwab, Fidelity, JPM Plano, Liberty Mutual, Toyota Financial, and now Morgan Stanley are the scale. AI hiring and efficiency cuts can show up in the same metro in the same quarter.

Plano

JPMorganChase

~30,000 Texas employees

Dallas

Goldman Sachs

5,000+ campus capacity

Westlake

Charles Schwab

~5,100 DFW jobs

Plano

Liberty Mutual

~5,000 jobs

Dallas

Morgan Stanley

3,800 announced; 1,500 first wave

Westlake

Fidelity Investments

Large regional campus

Frisco

Toyota Financial Services

1,000+ seats

Allen

Jack Henry

Allen hub · 7,200 firmwide

AI · stablecoins · core

Innovation tape

All innovation

AI · Plano

JPMorganChase’s Data & AI ecosystem runs through Plano

The bank describes a centralized-plus-federated data and AI model. Plano is a named U.S. software-engineer and tech-hub location, with veteran-to-technologist stories and ongoing AI/ML hiring. If there is a single Northeast DFW AI campus in banking, this is it.

Aug 20, 2026

Market structure · Dallas

TXSE live — listings infrastructure in Dallas

Texas Stock Exchange went live July 2026 with first primary listings in August. NYSE Texas and Nasdaq Texas already here. Market-structure talent, matching-engine ops, and DR (Equinix DA11) are now a Dallas product.

Aug 18, 2026

Core / digital · Plano

Alkami’s Plano HQ is a digital-banking SaaS node

Alkami builds digital banking for banks and credit unions from Granite Parkway in Plano — the same corridor as JPM and Toyota. Core modernization in DFW is not only Jack Henry; it is a local SaaS employer too.

Aug 12, 2026

AI · Addison

Bank of America hiring GenAI platform engineers in Addison

August 2026 careers listings include Software Engineer III – Generative AI Platform Engineering and AI/BI analytics roles in Addison. The inner-north tech belt (Addison–Plano) is where the large banks are staffing model platforms, not just call centers.

Aug 11, 2026

From the desk

Steve on LinkedIn

3 Ways to Lose. Just way to win.

Goldilocks for bank AI: too little, too much, or too reckless. There is only one way to get it right.

Jan 12, 2026

Dumbing Down Intelligence

Semantics fogged up the windshield. We can’t see the AI revolution clearly — so we argue definitions instead of using the tools.

Jan 30, 2026

Wright, Wrong and Moore's Laws

Falling unit cost of compute does not mean we spend less. Jevons Paradox: we buy more — in units and in dollars.

Episode hub

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Episode 01

Coming this week

The Pulse of Y'All Street

Launch episode. Why Dallas–Fort Worth became Y'All Street, what the Texas Stock Exchange changes, and how to read the week-to-week migration of banks, fintechs, and supporting tech into Northeast DFW — McKinney, Frisco, Plano, and Prosper.

Aug 28, 202635 min

Y'All Street

TXSE

Northeast DFW

Banking

Episode 02

In production

The Northeast Corridor

A closer look at McKinney, Frisco, Plano, Prosper, and Allen: bank campuses, Jack Henry, Alkami, captives, and the talent/cost dynamics pulling firms up the Dallas North Tollway.

Date TBARuntime TBA

Northeast DFW

Talent

Fintech

Corporate HQ

Texas finance map

Where the cluster sits

Open map

Bank
Fintech
Tech / AI
Exchange
Other

Context

Structural drivers

Read the brief

The label

Why ‘Y’All Street’ stuck

A shorthand for DFW’s bid to become a third U.S. capital-markets pole — not a slogan, a cluster forming in public.