Plano
JPMorganChase
~30,000 Texas employees
Y'All Street SteveCompanion to sotadvisory.com
Main siteA SOT Advisory series
The DFW finance, banking, fintech, and jobs pulse — AI, stablecoins, and the Northeast corridor.
Episode hub and living dashboard of banks, fintechs, jobs, AI, and the Texas exchange race — McKinney, Frisco, Plano, Prosper, Allen. 39 firms tracked.
Companies tracked
39
Northeast DFW share
33%
TXSE listings this month
3
Next on the tape
6d · Oct 15
5 moves this week.
Forward calendar
Fifth Third conversion on September 8, then TXSE’s first ETP week September 16–18. Corporate listings targeted October. FHLB Dallas convenes member talent in Frisco October 15–16.
Sep 8
Done
Conversion · DFW franchise
Accounts, branches, and digital banking convert. Routing numbers and debit cards keep working. The largest downtown-Dallas HQ name of the last decade comes off the door.
Fifth ThirdSep 16
Done
Listing · TXSE · Dallas
Texas Capital’s Texas Equity Index and Texas Oil Index ETFs transfer from NYSE Arca. First primary listings on the Dallas exchange.
ReutersSep 17
Done
Listing · TXSE · Dallas
Westwood Salient Enhanced Power & Infrastructure ETF. Dallas-listed, Houston-managed, aimed at AI and data-center power demand.
WestwoodSep 18
Done
Listing · TXSE · Dallas
Catastrophe-bond ETF transfers its primary listing from NYSE Arca. Third ETP onto the Dallas tape in three days.
ACCESS Newswire / MorningstarOct 1
Done
Market structure · TXSE · Dallas
Exchange guidance: first corporate listings in October, after the September ETP week. No issuer named yet.
TXSE Member ReadinessOct 15–16
6 days
Conference · Omni Frisco · The Star
Two-day conference for member-institution leaders at the Omni Frisco Hotel at The Star. The community-bank talent network, on the Northeast corridor.
FHLB DallasTexas exchanges
TXSE is the fully integrated upstart. NYSE Texas already has 100+ dual listings — Westlake (WLK) dual-listed August 21. Nasdaq Texas is onboarding. Issuer choice is now a Dallas product.
TXSE · July 2026
ETP week Sept 16–18
TXS · OILT · PWRX · ILS
Dallas-headquartered national securities exchange. First primary listings mid-September; corporate listings targeted October. $275M capitalized. The fully integrated upstart.
TXSENYSE Texas · 2025
100+ dual listings live
WLK · HAL · T · IBM · WHR
ICE’s fully electronic Dallas venue. Dual list at no extra listing fee; keep the NYSE primary. Westlake Corporation (WLK) dual-listed August 21 — a Houston manufacturer on a Dallas tape.
NYSE TexasNasdaq Texas · March 5, 2026
Dual-listing onboarding
Texas-tied issuers
Incorporated in Texas, headquartered in Dallas. Dual-listing venue for companies already on Nasdaq or NYSE with strong Texas ties. Nasdaq’s answer to TXSE.
Nasdaq TexasTXS · OILT
Listed
Sep 16 · TXSE · ETP transfer
First primary listings on TXSE. Both funds move from NYSE Arca; tickers unchanged. Pending remaining regulatory approvals.
ReutersPWRX
Listed
Sep 17 · TXSE · New ETP
First brand-new ETF to launch on TXSE — not a transfer. Dallas-based Westwood; Houston energy team. AI, data-center, and grid power demand with a covered-call overlay.
Westwood / GlobeNewswireILS
Listed
Sep 18 · TXSE · ETP transfer
Primary listing moves from NYSE Arca to TXSE. Objective, strategy, and ticker unchanged. First catastrophe-bond ETF on the Dallas exchange.
ACCESS Newswire / MorningstarWeek of Sept 1, 2026
Aug 27, 2026
Texas Financial Bank — chartered in Eden, Texas (pop. ~1,800) — is opening its first full-service Dallas branch. A Preston Road LPO at 17330 Preston already exists; the branch is the late-2026 client bet in an affluent North Dallas corridor.
Dallas Business JournalAug 25, 2026
Thirty-nine state bankers associations, led in part by the Texas Bankers Association, formed an industry-owned blockchain network targeting a 2027 launch. Tokenized deposits, stablecoins, and automated settlement — for community banks, not just the largest issuers. TBA’s Chris Furlow: the effort is registered in Texas.
Texas Bankers AssociationAug 25, 2026
Economists Rosie Levy and Srini Ramaswamy warn that 24/7 tokenized deposits — banks’ answer to stablecoins — could shorten deposit life, lift deposit betas, and cut U.S. maturity-transformation capacity by on the order of $580–$700 billion. The hometown Fed just put a number on the GENIUS-era balance-sheet risk.
Dallas FedSep 1, 2026
Conversion weekend. Fifth Third is exiting Comerica Bank Tower, running an interim HQ at NorthPark, and building a Preston Center regional home for 2028. About 40 of 60 planned DFW branches are already lined up inside a $700M Texas expansion.
Fifth ThirdAug 21, 2026
Houston-headquartered Westlake Corporation dual-listed on NYSE Texas on August 21, keeping its NYSE primary. NYSE Texas now carries 100+ duals (Halliburton, AT&T, IBM, Whirlpool among them). The exchange race is not only TXSE’s September ETP week.
Westlake / GlobeNewswireLabor shed
Seats follow campuses. Goldman and Scotiabank in Victory Park, Schwab and Fidelity in Westlake, JPM Plano, Liberty Mutual, Toyota Financial, Morgan Stanley Uptown. Fifth Third converts the Comerica franchise on September 8.
Plano
~30,000 Texas employees
Dallas
5,000+ campus capacity
Westlake
~5,100 DFW jobs
Plano
~5,000 jobs
Dallas
3,800 announced; 1,500 first wave
Westlake
Large regional campus
Frisco
1,000+ seats
Dallas
1,000+ regional HQ
AI · stablecoins · core
Market structure · Dallas
Three products in three days: Texas Capital TXS and OILT transfer as primary listings (Sept 16), Westwood PWRX launches new (Sept 17), Brookmont ILS transfers from NYSE Arca (Sept 18). Corporate listings still targeted for October. NYSE Texas, meanwhile, just added Westlake (WLK) to a 100+ dual-listing tape.
Aug 26, 2026
Stablecoins · Dallas
Levy and Ramaswamy (Aug 25): tokenized deposits — banks’ on-balance-sheet answer to stablecoins — could shorten deposit duration, lift betas, and cut U.S. maturity-transformation capacity by roughly $580–$700 billion. Instant 24/7 transfers also raise HQLA demand. The hometown Fed just framed the GENIUS-era ALM problem for every Texas community bank scoping a stablecoin or tokenized-deposit program.
Aug 25, 2026
Stablecoins · Texas / national
August 25: 39 state bankers associations, with the Texas Bankers Association in the lead group, formed BankChain Alliance — an industry-owned, industry-governed blockchain network targeting a 2027 launch. Tokenized deposits, payment stablecoins, smart payments, and automated settlement for banks of all sizes. TBA CEO Chris Furlow: the national effort is registered in Texas. A technology partner is still being selected.
Aug 25, 2026
AI · Plano
The bank describes a centralized-plus-federated data and AI model. Plano is a named U.S. software-engineer and tech-hub location, with veteran-to-technologist stories and ongoing AI/ML hiring. If there is a single Northeast DFW AI campus in banking, this is it.
Aug 20, 2026
From the desk
Jul 30, 2026
Goldilocks for bank AI: too little, too much, or too reckless. There is only one way to get it right.
LinkedInJan 12, 2026
Semantics fogged up the windshield. We can’t see the AI revolution clearly — so we argue definitions instead of using the tools.
LinkedInJan 30, 2026
Falling unit cost of compute does not mean we spend less. Jevons Paradox: we buy more — in units and in dollars.
LinkedInEpisode hub
Episode 01
Launch episode. Why Dallas–Fort Worth became Y'All Street, what the Texas Stock Exchange changes, and how to read the week-to-week migration of banks, fintechs, and supporting tech into Northeast DFW — McKinney, Frisco, Plano, and Prosper.
Episode 02
A closer look at McKinney, Frisco, Plano, Prosper, and Allen: bank campuses, Jack Henry, Alkami, captives, and the talent/cost dynamics pulling firms up the Dallas North Tollway.
Texas finance map
Context
The label
A shorthand for DFW’s bid to become a third U.S. capital-markets pole — not a slogan, a cluster forming in public.
Talent
Seats follow buildings. Westlake, Plano, Irving, Victory Park, and now Uptown are the hiring engines — with AI on one tape and efficiency cuts on the other.
Technology
The useful question is not whether AGI arrived. It is whether DFW campuses hire for governed, problem-shaped AI — or for FOMO stacks.